Blaming "The Media" is really a cop-out. Anyone who reads anything beyond entertainment news knows about the degradation of our civil liberties, rights, and privacy over the last 20 years. It's not a secret, and "The Media" isn't covering it up.
The sad, depressing, truth is that very few people overall care. Or they only care enough to say the disagree then go about ignoring it.
Personally, I've tried to bring awareness, I've donated money to the EFF and ACLU, among other things. At this point it seems inevitable to get worse. I just wish the government would offer access or insights into the data the collect.
If the government going to use tax dollars to collect all my data. They might as well turn it into a searchable service: "I know I email bob 20 years ago, I wish I could find that recipe I gave him". Maybe, they could email me with helpful things like "Y% of people in your area who google'd X, Y and Z had prostate cancer. You should talk to your doctor".