Tonchidot Madness: The Video
techcrunch.com
techcrunch.com
I'm wondering what UPC database they query? Does anyone know of a company that provides an API? (aside from http://www.upcdatabase.com/)
To clarify, I think the augmented reality bit is fake. (Where you point the camera at something to get information about it.) Getting information about which stores are in the area as well as adding comments to a location is neither new nor particularly hard.