Chipotle Is Developing a Robot to Make Imperfect Tortilla Chips

Interesting! I like the psychology aspect behind this. Think about mom's cooking, or that hole-in-the-wall restaurant everyone loves, or that french fry that's a little more cooked and crunchy than the rest.

Normally, when it comes to products, we tend to look for conformity and patterns, otherwise it's deemed as a misfit and we don't want it.

But with food (to a certain extent) it's almost the opposite. We tend to recognize that unconformity = authenticity.

Would love to hear someone's more in-depth psychological analysis on this!