Often the majority is very ignorant. You don't need to jump to dictatorships to change their mind, marketing and innovation have proved more than enough

I completely agree and that's almost my entire point. Innovation that depends on the ignorant being enlightened is almost impossible to accomplish - innovation needs to work around ignorance and accomplish itself through smaller steps that provide benefits to everyone. I really wish this weren't the case as it gives immense momentum to doing things the wrong way - but it's something we need to cope with.

(I admit I may have worded my comment a bit better with a "that" - 'If innovation can't happen until the ignorant are enlightened we're never going to see that innovation.')