Most of these rumors are started by hedge funds with short positions in Apple.
1) Spread rumors about a product 2) Watch stock price go up 3) Wait for the actual product announcement 4) Short sale 5) Profit$$$
it happens everyday.
1) Spread rumors about a product 2) Watch stock price go up 3) Wait for the actual product announcement 4) Short sale 5) Profit$$$
it happens everyday.
Hedge Funds, Bloggers and the Origin of Apple Rumors http://tech.fortune.cnn.com/2011/03/30/about-that-iphone-5-d...
Samsung employee caught leaking information to hedge fund manager before iPad launch http://www.bloomberg.com/news/2011-09-14/ex-samsung-worker-s...
It's pretty much free money.
Call it what you want, but it's been a winner for the past 4 years for us.