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InclinedPlane

Microsoft does the same thing with Windows.

Tick: Windows 95, Tock: Windows 98

Tick: Windows 2000, Tock: Windows XP

Tick: Windows Vista, Tock: Windows 7

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Except this "tick" (iPhone 4) was actually pretty good, whereas in your example all the "ticks" were abysmal failures.

Calling Windows 95 an "abysmal failure" might be a bit too harsh.

Windows 95 was one of the most successful product launches of all time. And Windows 2000 was a very solid product though not generally a good choice for casual users.

I still have this in original shrink wrap:

http://i.imgur.com/4tc63h.jpg

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