Popehat did, I think, an excellent job of it, even though he doesn't believe this is synonymous with cancel culture:
> some responses to speech are disproportionate and outside norms of decency
> some responses to speech are disproportionate and outside norms of decency
We can all agree there is a problem. Why wait for your political opposition to give you the correct parameters before you start solving it?
Similarly, I think that David Shor was unfairly maligned and fired over hugely disingenuous misreadings of his work, but how do you solve that in any meaningful way? I don't think we should make "twitter user" a protected class, but I fail to see how else you can realistically prevent businesses from responding (read: caving in) to bad PR.