Peer to peer insurance (question for a class)
I'm writing a business plan for an entrepreneurship class, and I want to know what you think about the idea. Particularly, I'm interested in what you would think of the idea as a customer, because the customers will be from small communities, including startups.
The business idea is a peer-to-peer insurance company that creates marketplaces in small communities. Community members would be able to select pre-defined contracts (for health insurance, life insurance, etc.) and divide them into units. Other community members could then act as insurers. For example, you could create a health insurance contract for yourself with a $1,000 per month premium and a $10,000 per month maximum coverage and divide the contract into 100 units. Each person who takes part in insuring you would receive a $10 per month premium from you and would be responsible for up to $100 per month in coverage.
I understand that there may be lots of issues with this idea due to industry regulation, legal issues, breaking into the industry, etc., but I'm most curious about how peer-to-peer insurance would work in small startups. What do you think?
Thanks, EN