Not what you are asking directly, but I happen to have had many conversations about this.
Trust is low.
People feel spoken at, not talked about (in ways they identify with, not judged) or with, like we do not put average people's takes out there.
The big players get things wrong a lot. People know and they hate it. They hate not seeing corrections, anything to close the loop and show the wrong is recognized. Something.
Access journalism. Nuff said.
Point of view. That spoken at bit above. A majority of the people do not identify with that. They would love to get news for people who shower after work, if that helps.