IPFS is already used to stream (porn and not porn), mostly Chinese apps with 50k+ users at least. Not the kind of projects that make noise on HN etc though.
As with most tokens, seems like a big scam built on hype of Web3 technologies.
ipfs is a transport, not a host.
s/host on/serve via/
IPFS is a wide-area storage network, but it's seen as a storage service by users.[1]