They knew this was open. They even took it out of their robots.txt :)
https://www.americanexpress.com/robots.txt
User-agent: * Disallow: /us/admin/ Disallow: /us/heroes/ Allow:
https://www.americanexpress.com/robots.txt
User-agent: * Disallow: /us/admin/ Disallow: /us/heroes/ Allow:
This is like putting a sign out the front of your house saying please do not enter though the back window, it's open.
After seeing this i kind of get the idea why this url is in the wild.
Without that, this is just run-of-the-mill incompetence. But the Disallow: /us/admin/ indicates that they knew that URL was wide open, and failed to act.