I see a few advantages to using a subscription service:
- have the latest iPhone every year
- iCloud storage, Apple Arcade, Apple Music, etc are all bundled in
- Easy replacement if damaged or lost (Apple still has decent customer service)
I see a few advantages to using a subscription service:
- have the latest iPhone every year
- iCloud storage, Apple Arcade, Apple Music, etc are all bundled in
- Easy replacement if damaged or lost (Apple still has decent customer service)
It will get rid of waste and probably decrease prices for entry models if the gain for upgrades can compensate for the loss while winning more market share from the competition
https://www.cnbc.com/2019/05/17/smartphone-users-are-waiting...
Edit: actually the trade in probably covers enough to get to the pro max, even after including the various Apple Arcade and iCloud subscriptions.
Edit 2: they already have an AppleCare plus annual upgrade program. This is probably that plus Apple sponsored financing of the original phone.