Personally, I'd like to break down the "rewatchability" metric into more components, to really get at the heart of the matter, like others here have commented. Pace, quality, fun, emotional impact, length, genre -- these are the things that really matter. But now we're getting into movie geek territory.
Speaking of movie geek -- I can't believe you left out the most interesting thing in that blog post. Where can we see a breakdown of what movies are where in that scatter plot? I want to know what those outliers on the high quality / low rewatchability scale are!