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From the article : "Launched as a Republican digital consulting firm by Zac Moffatt, a digital director for Mitt Romney’s 2012 presidential campaign, Targeted Victory ... The firm is one of the biggest recipients of Republican campaign spending, earning more than $237 million in 2020, according to data compiled by OpenSecrets. Its biggest payments came from national GOP congressional committees and America First Action, a pro-Trump super PAC."

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So, yes, it is nothing more than a consulting firm with the Republican party as one of their clients. The other questions still stand:

> What's the point of making "Republican" so prominent in the article? Is it just to use the negative connotation most WP readers have about the Republican party to malign Facebook a little more?

The consulting company markets itself as a Republican/conservative operation. If it was important enough for them to put it front and center on their own website, it makes sense to include that info in the article.

Are you even bothering to read the article?

> The firm is one of the biggest recipients of Republican campaign spending, earning more than $237 million in 2020, according to data compiled by OpenSecrets. Its biggest payments came from national GOP congressional committees and America First Action, a pro-Trump super PAC.

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