It seems like myspace and digg died pretty fast, so it's definitely possible.
That’s how I found reddit - the great digg exodus, about 15 years ago.
The Facebook property itself has pretty clearly already reached the high water mark. So they change the parent company name to make the distinction that Meta is not just Facebook, which they're hoping will insulate themselves from one of their products fading away as they bring up new separate social products that solve the generational silo requirement of the market.
Sure, there's switching inertia, but there's no "killer app" that consumers lose by leaving the google ecosystem. (Except YouTube, I guess.)
Apple's IOS is shrinking globally due to Apple chasing premium customers and pricing itself out of the market. An iPhone SE is $399 after discounting, the average selling price for a smartphone outside the US is about $90.
The iPhone 13 is a truly fantastic product, state of the art with an SOC that is years ahead of the competition. I'm truly privileged not only to own one, but to live in a country where the average man on the street can also afford to buy one for every member of his family. But I'm part of a tiny minority.
I recall a recent article on HN about this