I feel that Apple failed on controlling the hype for this event. This wouldn't have happened if Steve was in charge. Apple would've leaked some of the features to kill the expectations. And don't tell me Apple doesn't do leaks, the WSJ was informed by Apple before the iPad launch so that people were primed for the launch. The NYTimes article the day of the launch still talked about an iPhone 5.
On top of that, the Apple event just felt too long. One hour and forty minutes to announce iPods in new colors and the iPhone 4s? There was also too much of rehashing of things demoed during WWDC. All of this exacerbated by the lack of Jobs. I'll have second thoughts next time about following an Apple event live.