Like, my default is to throw a dataset I'm hacking on into an SQL database so I can actually query the thing. But no I don't want to upload my 400MB log file. I'll just use grep, or build a CSV and deal with Excel filtering.
Airtable should be awesome at reducing the cost of database-ifying these random datasets to zero. But the sales constraints put it in this niche where it's not the default tool of choice.