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Is... Is Amazon allowed to just use the name "MIT" for its own unrelated license? Doesn't MIT have some say over the use of the name "MIT"?

Can I make my own license and call it MIT-2, to make my license sound much more established and prestigious than it really is? Or is this a case of "it's OK because Amazon does it and nobody will sue them for it"?

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I would think the only way they could be stopped is if "MIT" is a registered trademark. No idea if it is. But actually, would trademarks even apply in legal documents? A software license is not a product nor a business and there's no chance of confusing it with one, so could I publish a Disney™ Public License?

It is a trademark - https://tsdr.uspto.gov/#caseNumber=73797219&caseType=SERIAL_...

What makes you think that software licenses are not products? Licenses like the GPL or to a lesser degree the Apache 2.0 are products that took a lot of effort to produce and are marketed just like other products. And I wouldn't be surprised if lots of EULAs are basically the same license sold by some lawyer or consultant to multiple companies.

Software licenses don't just fall from the heaven and get adopted on their own.

> Is... Is Amazon allowed to just use the name "MIT" for its own unrelated license?

Absolutely not.

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