We just went all electric with 2 Teslas. The first one is definitely on the more expensive side so we were looking for a cheaper second family car. Something like a Toyota Camry or Honda Accord.
We ended up getting a long range Model 3 as our second car (lease). When we factored in zero maintenance, zero brake changes, gas savings and time saved not having to deal with any of the above, the cost of a M3 was right around the cost of a Camry. Needless to say, the M3 is much more fun to drive.
What initially seemed excessive was pretty reasonable all things considered.