Good advice, but GREAT post. THIS is the type of brilliant marketing that doesn't get pointed out often enough. I think it's because it's so gentle or subtle that it feels "bad" to call it "marketing."
But I'm curious and I think the whole group would benefit if you'd acknowledge your thought process in posting this b/c NOW we're all aware of your company b/c we watched your pitch in an effort to meet our needs. This isn't an accident, is it?
Well Done.