I think the OP is referring to the form factor. It seems impractical and gimmicky. Why not stick the same technology into something shaped like a DSLR or video camera - i.e. something easier to hold? Making a shiny orb betrays an obsession with the technology and not the problem they're ostensibly trying to solve.

Edit: The article includes 2 pictures of orb operators using the orb. In both cases it seems like a more traditional form factor would be better. The first picture shows an orb operator balancing the orb in his hand - seems like a handle would be useful. The second picture shows the spherical orb awkwardly strapped to a flat platform on top of a monopod or tripod. I'm guessing that the orb does not have a tripod mount, but it really should.