people want to copy google because 1) they like smart, complex things 2) they want to work on complex things.
nobody got an award and praise for choosing the simplest thing that could work, doing that and building a service that is so reliable that nobody knows it actually exists (ie no problems or incidents).
also, the tragedy of software development is that the squeaky wheel gets the grease and that pyromaniacs are working as firefighters. and are rewarded and promoted based on their firefighting skills. in contrast a well build house, with proper fire retardant materials, sprinkler systems and proper ventilation is meh and not exciting.