https://www.adlawaccess.com/2022/02/articles/dark-patterns-a...
Marriott has settled a lawsuit over similar pricing "dark patterns": https://www.travelweekly.com/Travel-News/Hotel-News/Marriott...
> Among other provisions, the agreement requires Marriott to prominently disclose the total price of a hotel stay, including room rate and all other mandatory fees, on the first page of its booking website as part of the total room rate.
Seems to mainly be a matter of enforcement, it's probably worth contacting your state AG with something deceptive like this. Hard to expect them to take action on something they don't know about!
If you ever get a Marriott that tries to add fees that you didn't expect, call up corporate Marriott and complain about a violation of their legal settlement regarding hidden fees. They will absolutely lay the hammer down on the hotel and you'll end up with credits far in excess of the attempted hidden fee ;)
It doesn't take a world-leading regulator to say "it is an unfair and deceptive business practice not to list the total price in a search result."
I think a regulator may be able to handle this one.
[1] https://www.transportation.gov/individuals/aviation-consumer...
[edit to include text:]
The Department considers any advertising or solicitation by a direct air carrier [...] that states a price for such air transportation [...] to be an unfair and deceptive practice in violation of 49 U.S.C. 41712, unless the price stated is the entire price to be paid by the customer to the carrier...
[...] Although charges included within the single total price listed (e.g., government taxes) may be stated separately or through links or “pop ups” on websites that display the total price, such charges may not be false or misleading, may not be displayed prominently, may not be presented in the same or larger size as the total price, and must provide cost information on a per passenger basis that accurately reflects the cost of the item covered by the charge.
[1] https://en.wikipedia.org/wiki/Transparent_Airfares_Act_of_20...There are some legitimate uses for formula pricing, e.g., rent a U-Haul with a per-mile cost, or a cell phone bill with a per GB data cost, or a per-user SAAS model.
I imagine a dark pattern for the "resort fee" might be a complicated formula described in words in size 6 font at the bottom of the page if you took the time to read the footnote.
Specially because in EU all the prices shown in stores/everywhere is the final price, with VAT, service, tip, etc, etc...
Some companies (eg. Alternate) have different websites for consumers and business customers, other companies (eg. Conrad) allow you to toggle between pricing modes (with tax or without).
The price is usually shown without shipping, but there's usually a little button "calculate shipping prices" where you can type your zip code and then they show the shipping prices.
Or, in this case, his/her campaign contributions.