Wolfram deserves accolades for Mathematica. It's a magnificent achievement and he's kept his company alive and thriving and people use Wolfram (the company) tools everyday to do productive stuff.

BUT... Wolfram (the man) is very much an outsider when it comes to physics. This started 20 years ago when he published a "A New Kind of Science". It was a lengthy but ultimately not useful exploration of cellular automata (some of the fractal-like graphics were pretty cool at the time, but that's about it). Even that was perfectly fine, a rich guy with a vanity hobby doing some weird but interesting stuff, so what?

But lately he's really doubled down on the "theory of everything" stuff with his "hypergraph" idea. To be honest, it IS a bit cringe-worthy. To call this pursuit "The Fundamental Theory of Physics"... geezus, that takes a level of ego that makes one's mouth drop.

But you know what, it's still fine. It's not like he is applying for grants and competing with other worthwhile science for funding. His "staff" for this endeavor are his paid employees. AFAIK, he has no collaborators in academia (and no, multi-hour Twitch streams where he firehoses PHD level math jargon to the general public DON'T COUNT as collaboration).

Now he wants to launch an institute? Still fine by me as long as the funding it comes out of Wolfram's pocket and doesn't detract from more worthwhile non-vanity research.