Building Product Notifications That Users Love
courier.com
courier.com
The demand for me to subscribe to notifications is 1000x more than my supply of time to attend to them.
I'm sure there are reasons notifications are useful. I like to get one when a 20 minute compilation is over or when something I posted to HN has dropped off the "new" page and won't compete with my next posting.
The fact though is I am already assaulted with spam, even reputable brands want to send me multiple emails a day even though there is no way I am going to engage them that frequently.
With the click notifications on my phone though, I tend to live and die by them (again, poor memory). I use a lot of calendar and scheduling apps, and in that case the design of the notifications is actually really important to me