This 2014 Alternet piece by Harmon Leon only really talks the
cult-like aspects of Facebook from a consumer POV [1]. The only other
thing I saw (but have not read) is Minda Zetlin's article here [2]
I do know people who got sucked into FB, not as individuals but via acquisition. I don't hear from those people any more and suspect they realised any association with me would not be in their career interests.
[1] https://www.alternet.org/2014/12/8-ways-facebook-cult-just-s...
[2] https://www.inc.com/minda-zetlin/facebook-culture-cult-like-...