Remember how Twitter added "NFT" profile pics with the hexagon because NFT people kept bothering them to add it - and then no one used them! I think I saw 3 accounts using them and I was deep into Web3 at that time.
2. It was initially only available via Twitter Blue which itself is only available in certain places.
Er...
gestures broadly at rich people
Edit: Found the Tweet: https://twitter.com/Shopify/status/1503450539866177536?s=20&...
Also, this: https://www.shopify.com/nft
There are lots of builders constantly creating things in the web3 space. Maybe you should re-examine your opinion of crypto if you see smart people involved and can't understand why they would be interested
There's a lot of cool stuff yet to be built and you get the freedom to build and launch anything you like and have it be used by millions of people overnight.