Ask HN: Need suggestions to improve pinkvox.com
Pinkvox is an online community for women focussing on women empowerment. How can we improve its UI/UX ?
I saw that you also have a tag line "connect. communicate. change." I have no clue what that means because it is too general. "connect. communicate. change." isn't this something we all do when we get on the internet? I see this a lot, but a lot of startups try to be "marketing" and we come up with a tag line because we think it resonates with the user.
I honestly think those taglines only work when you're an established company and people already know what you do. instead of a tag line, you should maybe describe something that you want women to do when they're on your site.
because i don't understand it, those quotes with pics don't mean anything to me.
OK, now i try to click on it, and i'm directed to a form to sign up? OK, why should i sign up? what do I get for signing up?
in other words, as an user I don't know what your site does. you have to ask yourself what do you want people to do when they get to your site? that's when you create a whole marketing message that resonates with the user wrt that specific task.
hope that helps!!
I would imagine the way to empowerment is to remove such idiotic associations - you know, the kind that baby girls are subjected to from birth... It's the most insidious brainwashing other than religion, with all the attendant 'issues' that develop later in life ('Where are all the women in Science/Computing?', etc).
I rant because it's so obvious, and yet it continues, even flourishes...