Etsy may be compromised these days but it still IS for artists/creators as you say. We have a stand alone website that gets 2 to 9 visitors a day and our main Etsy site gets hundreds every day. That's why we are on Etsy. We are too small to hire comprehensive SEO/advertising help (I've tried a few) so we let Etsy collect the main slug of customers. We employ 4 people full time.