We're not there yet, but we're trying :)

Some other companies that are tracking towards sustainable success that we look at are:

* Oura

* Wyze

* Peloton (though they made some growth mis-steps)

All three of those follow a subscription model to get off of the "‘consumer electronics’ release cycle" that Eric calls out in his post. That's not the model that we're following, but we do have an alternate strategy to avoid falling into that same trap.