What I really like about this article is that after the graphs, he gives a full data table with the actual data he used to generate the graphs. I would love to see that in more articles. As it is, it's very unusual to see actual raw data even in peer reviewed science articles, which is something that has always amazed me there isn't more complaints about.
Can the title change APPL to either Apple or AAPL? I honestly didn't know what company the article was talking about until I clicked.