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It shows are more interesting transition from Jobs and early Apple wanting to own the PC business, to Jobs wanting to own the "2%" marketshare with really beautiful, well-designed products.

I think the motivation was always there for beauty, but it wasn't until Windows 3 was introduced and successful (and the Mac was overpriced to $2500 by Sculley) that Apple could really accept that they weren't going to have it all, marketshare and creative focus. Fortunately for everyone they settled on the latter.

why not? all meaning depends on context.

In "non-uniform dress code" united states, wearing uniform dress is quite non-conformist.

In "uniform dress" japan, wearing dressing like american is non-conformist.

Just when you think a maverick is following the maverick game plan, he deviates.

By this definition, there is no maverick game plan.

Upon hearing this, jarek was enlightened.