AM/FM radio is mostly irrelevant to this phenomenon, except as a precedent. Like you said, some small stations may be playing interesting stuff but the vast majority is over-commercialized, repetitive and/or boring. However, the internet has opened up tons of possibilities for DJs to curate and share music. Platforms include internet radio stations, Youtube channels, Twitch channels, and purpose-built sites like soundcloud and mixcloud. There used to also be a huge DJ blogging scene but that was mostly dismantled with DMCA takedowns in the 2010s(?).
For example, one of my favorite resources is NTS radio (https://nts.live/). They are a continuously streaming internet radio station that plays a wide variety of music. Every show they stream is archived for on-demand listening and organized by DJ name and genre tags. They also brilliantly address the demand for Spotify-style "background music" with their Infinite Mixtape feature, with music chosen by resident DJs.