If the company is valued at $30 million, then granting a new hire 10% of the stock in the company might be viewed as a taxable event by the IRS. In that case, your employee might find himself responsible for paying taxes on $3 million in income. You don't want to wind up with an employee who owes $750,000 to the IRS and can't pay it.
Consulting with a qualified attorney will be invaluable in structuring this transaction in order to avoid this sort of problem. With a valuation of $25-$30 million, you really must seek legal counsel in this matter before moving forward. With that much money on the line, you really can't afford NOT to have a good attorney on your side when you are putting together this deal.
Note: I am not a licensed attorney and this is not legal advice. Please seek the advice of qualified legal counsel.