I guess it's keep trying. Keep patiently explaining, educating and building.
I remember people saying "You'll never be able to topple the certs racket" - and here we are... in a age where every day I read about how we'll 'never' be able to break the big-tech stranglehold and build a distributed network owned by the people, 'never' have privacy and real end-to-end encryption because 'nobody cares', 'never' have practical p2p digital currencies of our own, and where we'll never have open, verifiable hardware. Keep believing.