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Trust me, if someone could clone Jira and its functionality they would have done so already. Truth is that if you build one product for 20 years you have a giant lead in features. If all it took was having a Kanban board then Jira would have died years ago.

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isn't it one of those "No one ever got fired for buying XXXXXX" type of situation?

Maybe i'm wrong, but the impression I had of Jira is that just like using sharepoint for file storage, the C-level people want it because they were told that's what big enterprise are using. And if it doesn't fit the need of the company and everyone hates it, they just blame the employees or lack of training.

It’s just so flexible that tracking projects and working together is easier with it. Decades of feature requests have made it good for people who want everything made for them or people who want to customise.

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