Tesla also fired a union organizer (while tweeting about how they are free to join a union) [0], banned a journalist from buying a Tesla[1], threatened to sue another journalist[2], and tried to destroy the life of a whistleblower[3].

[0]https://labortribune.com/tesla-found-guilty-of-union-busting... [1]https://medium.com/@salsop/banned-by-tesla-8d1f3249b9fb [2]https://www.fastcompany.com/90208132/elon-musk-allegedly-sil... [3]https://www.bloomberg.com/news/features/2019-03-13/when-elon...

Did you read the lawsuit? He isn't saying that Top Gear has no right to say negative things about Tesla. He is saying that when those negative things are lies and damage the business Top Gear should pay for damages.

But you're overall point is correct, Elon's definition of Free Speech is not universally agreed upon by everyone. However, it is impossible to draw a line between acceptable and unacceptable speech that everyone will agree with.