It's not as if inherited wealth, greenwashing, landlords, or conspicuous consumption were just invented within the last couple years by older Millennials with inherited wealth.
Similarly,
> As the growth limits of free-market economies are approached, the logic of late-stage capitalism dictates that new markets must be identified and aggressively pursued.
Identifying new markets isn't "late-stage" capitalism... It's just capitalism, period. Many people also believe that capitalism inherently leads to wealth inequality unless efforts are taken to stop that.
This whole article seems to be implying that the situation is some sort of moral failing of people who drink "natural wine" but if there's a problem here it's the underlying inequality, not the choice of wealthy people to spend money on veblen goods?