If he's prematurely saying what direction he's going to go one way or another, that's another thing. You don't see Vanguard tweeting "we're going to invest in this company if X happens and divest if not" to the general public, especially if they're trying to influence X to happen.
This essentially why he got in trouble with Tesla for tweeting he wanted to take it private at $420/share, immediately making the stock price jump up, even though he did not have "funding secured" and did not take it private. And he almost lost the ability to be a CEO or on a board of a public company for 10 years because of that!
Because Vanguard is a passive fund. Activist funds do this all the time.