What do you do, if you are an indie developer and you suck at marketing | Hacker News Reader

What do you do, if you are an indie developer and you suck at marketing

6 pointscalltrak9 comments

I have tried now at least 5 times to launch SaaS products as an indie developer. But I suck at marketing. When I look at my website traffic it's depressing. The product is pretty good and the competitors are doing fine, but I suck at getting the word out.

What do I need to do? Any advice is appreciated.

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Can you list the 5 things you built before along with one sentence which describes their target customer? And have you considered selling those 5 things on to others? Just because you couldn't find the fit in your timeline, doesn't mean that someone else couldn't...and buying is faster/easier than building. A non-techie who might want to give selling software a try might be very interested in your pre-revenue opportunities. You would basically be paid for building MVPs. See abandonedassets.io

edit: came back to add this link for a pre-revenue sale from indiehackers

https://www.indiehackers.com/post/how-i-sold-my-0-revenue-sa...

You need to spend at least as much time marketing as you did developing your product... just to start getting initial growth.

I encourage you to spend the time to really try marketing. Think about how long it would take a marketer to learn how to program and create an MVP. It's a massive undertaking with lots of roadblocks and failures. You need to spend that amount of time learning marketing well enough to start making a dent. You have many many painful learning curves to get through.

Without examples of your past marketing efforts, it's hard to say where you went wrong.

What have you tried so far?

Start with easy traffic opportunities and then build a product to fit the niche. Might sound counter-intuitive at first, but it will save you headaches.

Get someone who is good at it to work on it. They get 1/3rd of your profits.

You can consider hiring some marketing professionals maybe

You just have to learn marketing!

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