I think the biggest problem with globally scaled companies is that HUMANS can’t mentally scale their expectations with the size. Meaning, if you have 10,000 people pissed and tweeting about something, you think “Oh my God this has gone viral, something has to be done!” But 10,000 angry tweets are nothing. 100,000 angry tweets are nothing. But to a single human it’s humongous but compared to the size of Twitters audience, some 300,000,000 people, 100,000 is not material.
Combine that with the majority that probably agree with you being silent, it’s easy to feel like you’re on the wrong side if you disagree. But you might not be.
Someone with guts needs to say, fuck the 100,000 angry tweets, this is the right thing to do. That person is Elon. And I’m not a fanboy at all because I generally hate him. But I admire his actions here. All I know is that he is a “fuck it” kind of guy and that’s what will lead social media out of this mess. People need to stop worrying about tens of thousands of angry tweets and just have the proper internal compass.