Exactly. Consumers are now choosing products and which companies to support based on values they see that company (and companies' leadership) stands for. The older generation maybe don't see that but it is clear trend: your story as a company must match what your customer's world view.

So this Cloudant news just show that their values don't match world view of majority developers / hackers / libertarians and as result of that they should not expect to be very popular on hacker news.