Unless I'm mistaken, the root of this entire thing is the PRESS RELEASE -- very basic rule is that you don't promote something regarding your company if it's going to be received negatively by a significant # of people. So this was a really bad PR decision compounded by another PR error in the company commenting on the effect of original bad decision. They should just accept that there was a mistake made (by either them or their PR company), not try to defend it -- take your lumps, learn from it and move on.