But an app store doesn't have the limitation of inventory. No number of low-cost games will impair the ability to sell the premium titles. Not needing to worry about dilution, the store operator reverts to rent-seeking behavior and will approve the most number of games as they can. Or will create artificial scarcity by restricting access to popular titles.
When buying physical media, licensing balances the needs of the publisher, producer, and customer. But in the digital world there's almost no overlap.