I'd love to be able to reference against US (and maybe world) population numbers, too, to see how a company's employee base compares to the population they hire from and (sometimes) the population they are trying to serve.
We are considering expanding the reference column to have more options, including population and CBSA (core-based statistical area). This would also align with some of the aggregate data available from the EEOC. For example, companies could be compared against the "New York-Newark-Jersey City, NY-NJ-PA Metropolitan Statistical Area".
More info:
* https://en.wikipedia.org/wiki/Core-based_statistical_area
* https://en.wikipedia.org/wiki/List_of_core-based_statistical...