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http://ddg.gg

I'd say that's even worse. Look, if the tech is good enough it should survive a total rebrand. That's what they need right now. Without it, if they're too arrogant/stuckup/cocky/egotistical to make the change they're f'd anyway.

It's no longer a polite suggestion, it's a necessity. If they want to take the next step, they will need to rebrand and now is the perfect time to do it.

Why do they need a rebrand?

I remember Gabriel talking about trying to buy ddg.com a long time ago, but the company was unwilling to sell the domain at all...

Well, there's http://ddg.gg/

Try http://ddg.gg

Awesome! Now you just need to redirect DuckDuckGo.com to DDG.GG =) so everyone knows this super secret awesome url.