My whole family and most of my colleagues use macs/iOS all over, and interacting with these things is plain infuriating to me. Plus, somehow Apple pulls an amazing PR stunt where somehow everything is purported to be easy, but really they rely on untold hours of non-volunteer work from family & friends who feel bound to help out with Mac handling, because they feel "it's apple, it has to be easy... right?"
Anyhow, these are my two cents.