Me: 2 years at a satellite imagery company a few years back

This is mostly true, though I will add there are some repeatable insights that people will pay for. In the financial sector, there were plenty of people who paid for car counts data back in 2016 (though many customers did not renew) and there are still people today who are interested in oil inventories data, and mall traffic data (though satellite data is being augmented there these days). The general theme of the piece is correct imo though. When the company I worked at started, we thought there would be many use cases, it became clear after a while there were only a few insights with large markets, and after that a really long tail of custom asks.