I assume if I am doing the hiring, then I will also be responsible for the additional hiring/firing, selecting the right talent, choosing the right way to compete against existing product/services? Is that not continued activity as I grow my start-up into a category-defining enterprise? How to allocate that profit, into R&D, more people, sales, etc, aka growing a company?
Then after doing that for 10 years that company is now worth billions of dollars and I own it. I don't see where in this chain I have done the exploiting?