There are many thousands of universities. They can't all be familiar. Those that most consistently produce quality research (or have the best PR) will be well known. Getting there? That's a bit of a chicken or the egg problem: Media outlets aren't going to want to bog down a headline with unrecognizable names-- fewer clicks. Arguably worse for the research too since. When it is noticed, it will be linked better to the University, but it won't be noticed as much because of a title that isn't SEO friendly or doesn't grab attention as well.
There are thousands of sodas, and you know what Coca-Cola is.
And I'm familiar with many universities in my own country as well as a handful of the most prominent ones abroad, so..?
I think we’re in agreement, haha.
I don't think that contradicts what I wrote-- it's an example of it.